Craig H. Shaffer


Craig Shaffer is a partner and managing director with more than 20 years of experience in applying business management and risk-based decision analysis techniques to help companies make key decisions. He specializes in strategy development, portfolio optimization, and decision system design with significant experience in a variety of industries, including pharmaceuticals, financial services, entertainment, and the global and public health sectors.

Based in the firm’s San Mateo, Calif., office, Shaffer leads a technology team that has developed many customized and innovative software solutions for the public and private sectors. In partnership with several notable global health organizations, Shaffer led the design and development of the first online tool to help global funders and technology developers better understand the health impact of various maternal and neonatal healthcare interventions in low-resource settings. Shaffer’s innovative analytical approach to modeling over 20 different maternal and neonatal conditions is part of many spreadsheet and web-based models in use today.

Shaffer was instrumental in the development of a methodology used by the Bill & Melinda Gates Foundation to better understand the expected costs and potential health impacts of new interventions throughout the foundation’s vaccine and drug treatment investment portfolio. He also designed several dynamic market models that enabled top biopharmaceutical companies to make key decisions and better understand the impact of their sales, marketing, and supply decisions involving drugs for diseases such as pulmonary fibrosis and hepatitis C.

After beginning his consulting career with SDG where he progressed to partner, Shaffer was vice president of Collaborative Research & Development at Entelos, a pioneer in disease modeling and in-silico biosimulation. He was then vice president of Applied Analytics and Technology Development at Applied Strategies, a leading boutique consultancy acquired by SDG in 2015.

Shaffer holds an MS in engineering-economic systems from Stanford University and a BS, with distinction, in systems engineering from the University of Arizona.