Capitalizing on the Crisis: Strategic Decision-Making in an Uncertain Economy
Astute business leaders realize that the current environment will open significant opportunities for their companies to benefit from the dislocations across industries. To identify and capitalize on these opportunities in the face of significant uncertainty about the length and depth of the current crisis, decision-makers should take an integrated approach to strategy and risk management.
By Mazen Skaf
Strategic Decisions Group
February 2009
Former Federal Reserve Chairman Alan Greespan, testifying before the House Committee on Oversight and Government Reform, called the current economic crisis a "once-in-a-century credit tsunami." For companies across industries, access to credit has certainly been an acute near-term concern. But as governments and central banks act to ease credit markets, corporate leaders must now make larger strategic decisions -- under conditions of extreme uncertainty -- that will determine how well their companies far against the strongest economic headwinds in decades.
