Generating Alternatives: The Corporate Portfolio Antidote to Strategic Planning
Some may view the chemical industry’s radical restructuring over the last decade as simply an exercise in financial engineering, but this is not the case. Instead, these changes reveal a shift from traditional strategic planning to a planning process that more fully encompasses corporate portfolio management.
Critical questions are addressed in corporate portfolio strategy planning: what business to participate in, managing and diversifying risk and what success formulas to pursue. A case study from the chemical industry shows how a portfolio Dialogue Decision Process can be used to generate and evaluate meaningful alternatives.
