Decision Analysis for the Professional
Decision Analysis has, for decades, been the most powerful method available for making decisions under conditions of uncertainty, e.g., new business strategies and new product launches. In this book, now in its fourth edition, SDG consultants Peter McNamee and John Celona set forth the practical application of decision analysis for business decision-makers and those who support them.
Decision Analysis for the Professional
By Peter McNamee and John Celona
Fourth Edition, 2005
The first edition of this book was published in 1988. Since then it has been used by management and professionals in large and small companies throughout the world to educate management and staff members in decision analysis.
The authors, experienced management consultants, have worked for decades with the founders of the decision analysis discipline Stanford University, Strategic Decisions Group, and clients throughout the world in the application of decision analysis to a broad range of strategic problems.
This book captures both the theory of decision analysis as well as its application in the real world in a highly readable, practical manner.
