Profitable Retail Operations
An integrated oil and gas company had recently acquired another company’s retail gasoline operations, and now faced the challenge of integrating company-owned and independent gasoline retailers, streamlining support functions, defining and improving operating standards for retail gasoline sites, and developing sales incentive programs for the front-line retailers.
The company engaged SDG to identify, develop, and assist in implementing a new strategy to improve profitable retail gasoline sales. When early results at several pilot sites showed improved sales volumes averaging 10 percent, the strategy was rolled out to the entire gasoline retailing network.
