Insurance Profit Center Design
SDG designed a major profit center structure that restructured and moved resources to decentralized operating units for a large property and casualty insurer.
During the design phase, we conducted frequent reviews and interactive sessions with the company’s CEO, COO, and top corporate officers.
Once the design was accepted, we developed the program to implement the new structure. This entailed communicating major organizational change to more than 20,000 employees and managers.
Among the methods the CEO, COO, and other top officers used were town meetings, question-and-answer visits to regional office centers, and workshops where middle managers identified issues and tasks necessary to move resources and establish the new working protocols. The middle managers were then encouraged to propose solutions to existing challenges or anticipated barriers to implementation. This process offered an interactive setting for reaching decisions on how to proceed and created an atmosphere of cooperation. The new structure was in place and working effectively within five months of the announcement.
