Brand Proliferation
—
filed under:
Consumer Products,
Project Profile
Our client, a Fortune 100 manufacturer of durable consumer products, was wrestling with a proliferation of 17 brands worldwide and no comprehensive branding strategy.
SDG developed a global branding strategy that reduced the number of brands from 17 to eight and established a consistent brand image.
SDG developed a global branding strategy that reduced the number of brands to eight, established a consistent image for branding, and redefined market regions in Western Europe, Eastern Europe, Asia, the Pacific, Latin America, Africa, and the Middle East. SDG assisted with ongoing worldwide strategy and distribution efforts.
