Rebranding a Bus Service
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filed under:
Transportation,
Project Profile
A North American passenger bus service company was looking for ways to reinvent its brand, migrating from a low-priced commodity player to a higher growth, more profitable business.
Among the opportunities identified was a strategy to shift the company from a commodity provider (valued at less than 0.5 times revenue) to a logistics and information provider (valued at 2 times revenue).
The board engaged SDG to identify alternative business strategies that could transform the business and meet necessary growth targets.
Among the opportunities identified was a strategy to shift the company from a commodity provider (valued at less than 0.5 times revenue) to a logistics and information provider (valued at 2 times revenue).
