Revitalized Marketing Strategy
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filed under:
Transportation,
Project Profile
Armed with a strong brand but capital-intensive operations, a global transportation and logistics client faced increasing competition and stagnant growth of its once-revolutionary service.
SDG developed targeted value propositions to improve the company's U.S. marketing strategy and service to its 4 million customers; and the client reorganized its marketing approach and product offerings to address specific customer needs.
SDG developed targeted value propositions to improve the company's U.S. marketing strategy and service to its 4 million customers; and the client reorganized its marketing approach and product offerings to address specific customer needs.
SDG coached an internal client team to interview senior management and a cross-section of customers, leading to a consolidation of the organization's broad set of transportation and logistics products under a single umbrella.
