Consumer Goods Project Profiles
Tea Time Product Launch
A client in the consumer beverages industry had an idea for an innovative new fountain beverage and "tea bar" concept. Because the concept was so novel at the time, corporate leaders had little information on the potential market size and penetration and there was significant disagreement within the organization about its value and potential.
Retail Experience Strategy
A "Big Three" US automobile manufacturer was looking for insights into its customers' retail experience in order to develop a channel strategy for its North American operations.
Sports Team Bidding Strategy
SDG helped a major Indian conglomerate develop a bidding strategy that allowed it to successfully acquire a sports team at a cost-effective price.
Brand Proliferation
Our client, a Fortune 100 manufacturer of durable consumer products, was wrestling with a proliferation of 17 brands worldwide and no comprehensive branding strategy.
Strategic Agenda Workshops
A privately held corporation that operates more than 900 restaurants in airports and shopping malls in more than 20 countries engaged SDG to conduct a series of Strategic Agenda Workshops to prioritize critical issues and agree on those most likely to need management attention.
Consumer Products Portfolio
Hoping to find ways to grow its portfolio of six categories, 12 brands, and dozens of products, a global healthcare products company wanted first to understand the value of its portfolio.
