Innovation is the life's blood of corporate growth -- but in many cases, the creative side of business finds itself at odds with the financial side that demands proof of concept for ideas that have never before been tested.
In this eBriefing, our speakers discuss how corporations today are reconciling the creative and analytical perspectives in ways that promote innovation while satisfying the need for financial rigor. Presenters are Carl Spetzler, a leading speaker and author on business innovation, and William Burnett, executive director of product design at Stanford University. This eBriefing was hosted by the Stanford Center for Professional Development, in partnership with SDG.