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After four years with a singular objective of cutting costs, many corporations are emerging lean and flush with cash to pursue new growth opportunities. A very few are embracing what Business Week calls "The Creativity Economy." Companies like GE and Procter & Gamble are leading the way in using design thinking to look at business models and business strategy.
Yet in many organizations, the innovation side of the house finds itself in conflict with the analytical side, with its emphasis on financial measures that frequently reject untried - therefore perceived as risky - new opportunities.
What is needed is a solid link between creativity and discipline that can be applied toward new opportunities for growth. In this world, design and innovation are unleashed to uncover new and exciting opportunities, which are evaluated in a way that fosters and guides future creative efforts toward those that will be most valuable.
Our guest speaker, Jeremy Alexis, is an assistant professor at the Institute of Design at the Illinois Institute for Technology. Jeremy has spent the majority of his professional career leading interdisciplinary teams tasked with defining next generation products, services, and business models. SDG speakers Carl Spetzler, chairman, and Cynthia Benjamin, a former product designer now strategy consultant, discuss some of the organizational and cultural barriers and describe a virtuous cycle that will produce the highest value for shareholders in the years to come. Jim Lang, SDG's chief operating officer, is moderator.
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