SDG worked with a wireless-communications software company to understand opportunities for enterprise software, hardware, and services targeted toward mobile resources such as trucks, automobiles, and trains. Segmentation of the markets across multiple dimensions (resource type, fleet size, industry vertical, service offering) and detailed competitive analysis illuminated where the company could most profitably play.

In addition to helping put a new strategy in place, SDG consultants assisted in developing the "road show" presentation that senior executives successfully used to raise the funds needed to support the company's new direction.