Revenue expectations are forcing software companies to increase the service mix of their business, putting pressure on margins. The integration of end-to-end solutions will drive customer acceptance, forcing single-point solution vendors to scramble for alliances. As solutions selling becomes the norm, software companies will continue to experience pricing pressures on licensing revenue. Add to that the fierce battle to control non-PC operating system and applications environment, where the size of the prize is enormous.

SDG brings experience honed in 20 years of serving R&D-intensive companies. Our approach pinpoints the sources of opportunity and risk and quantifies the impact of decisions and tradeoffs on shareholder value, resulting in a clear basis for action. This approach can help software and service companies make the right bets on new businesses, service offerings, markets, and alliances to maximize returns.

Practice Leader Kirk Palmer, Practice Leader, Technology & Communications	Industry Clients Software companies Ebusiness Industry Contact Brigitte Schaefer 1.650.475.4400