In this book, the authors lift the fog surrounding real options and show how this powerful approach is used to create immense amounts of value in an uncertain world. Examples show how companies embrace risk and uncertainty to create new markets, value businesses like the new e-commerce businesses where typical approaches such as discounted cash flow fail, and develop innovative strategies.
About the Authors
Martha Amram is an independent author, speaker and consultant.
Nalin Kulatilaka is professor of finance at Boston University and an SDG director.
