A diversified high-tech company was considering entry into the Internet music market. The company’s recent ventures in the Internet had produced haphazard results, so senior management was hesitant to take this step, especially when there was no clarity in how this industry would evolve.

SDG's intensive assessment of the Internet music ecosystem and its latest developments led to understanding of several likely future scenarios and identification of attractive segments. To cope with the considerable uncertainty, we developed an iterative strategy with carefully established milestones so the client could participate in and learn about the market with a relatively small resource commitment.