For a U.S. automobile manufacturer, SDG helped define the strategy for the customer's retail experience and developed the channel strategy for North American operations. The team addressed the retail experience design, location and configuration of vehicle dealerships, and necessary implementation and change management plans.

SDG designed and led a creative process for defining the retail experience. This included gaining research-based insights about how to gain customer consideration and loyalty through specific purchase and ownership experiences. Our role included creating retail experience designs, coaching multiple client brand teams, orchestrating exhaustive customer research, and integrating the work of functional experts from various marketing disciplines.