A Fortune 100 manufacturer of durable consumer products was wrestling with a proliferation of 17 brands worldwide without a comprehensive branding strategy.

SDG developed a global branding strategy that reduced the number of brands to eight, established a consistent image for branding, and redefined market regions in Europe, Asia, the Pacific, Latin America, Africa, the Middle East, and the countries that made up the former Soviet Union. For this same client SDG has assisted with ongoing worldwide strategy and distribution efforts.