Offered through the Stanford Center for Professional Development in partnership with SDG, Strategic Innovation is an elective course in the prestigious Stanford Certificate in Strategic Decision and Risk Management.
This course will give the participant a new set of tools and experience in finding and developing innovative alternatives to strategic business problems. You will explore creativity from individual and team perspectives, and identify innovation opportunities and roadblocks in organizational settings. Exercises and a real-time case study will enable hands-on learning, and industry guest speakers from well-known innovators will share their experience with the class. You will survey various creativity methodologies, and identify prospects for increasing the level of innovation in your business.
View Video Clip
(21 Seconds)
(Requires Windows Media Player)
View Video Clip (52 Seconds)
View Video Clip (44 Seconds)
Learn how to:
- Develop a broad range of high-value alternatives
- Identify and work through "conceptual blocks" in idea-generation
- Utilize both "top-down" and "bottom-up" tools to frame business problems
- Use customer experience as a driver of insightful alternative generation
- Cycle between qualitative iteration and evaluation to improve strategic options
- Explore and communicate ideas with a broad set of tools
- Review different creativity methodologies and models, and select the one(s) that are appropriate for your business needs
- Identify hurdles that get in the way of your organization's innovation