SDG can draw on extensive knowledge and experience in a focused set of major industry verticals, provided by industry experts both on our staff and in our extended network. They help us understand how and why each industry works as it does, while offering critical insights into the ways it may evolve in the future. While this gives us strong opinions on where each industry should be placing its focus, we do not advocate these positions as part of our client engagements. Rather, we use these perspectives to add value, challenging and informing our clients as we work together to choose, develop, and implement bold ideas for their organizations.