SDG’s competitive gaming tool is a practical application of the concepts of game theory to the complex and dynamic decisions faced by businesses. It offers a structured and comprehensive approach to “putting yourself in your competitor’s shoes,” offering a deeper understanding of any competitive and dynamic business situation.

When challenging opportunities arise – such as launching a product in a highly competitive market, forming a partnership, licensing technology, or bidding for assets – decision-makers can use SDG's game theory tool to better understand the implications of their actions against the competitive landscape and to identify ways to influence other players’ actions.