Peripheral Vision
Two-thirds of a sample of corporate strategists admitted that their companies had been surprised – more than once – by high-impact events in the past five years. Why are organizations so often surprised? Usually, some people knew in advance about the event that became a surprise. But management didn't know they knew. There are usually plenty of weak signals on the periphery that, in retrospect, held clues. Organizations need to develop the capacity to discern these signals while attending to their short-term goals.
In this eBriefing, SDG is pleased to feature Paul J.H. Schoemaker, founder and CEO of Decision Strategies International and director of the Mack Center for Technological Innovation at Wharton. Dr. Schoemaker, a frequent speaker and author, has just completed a new book, Peripheral Vision: Detecting the Weak Signals That Will Make or Break Your Company, to be released in May by Harvard Business School Press. The topic was also featured in the November issue of Harvard Business Review. With examples from the low-carb diet craze to Barbie® dolls, Paul describes a seven-step process that shows managers how to watch for the signals on the periphery while keeping an eye on the day-to-day business. He is joined by experienced strategists from SDG and DSI who discuss how managers can create opportunity from this powerful idea.Detecting the Weak Signals That Will Make or Break Your Company
