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SDG's Executive eBriefings are one-hour online webinars on topics related to decision and risk management. Our webinars are sponsored by the Stanford Center for Professional Development and there is no charge to participate.

 

The 21st Century Decision Loom: Weaving Together Ideas, Knowledge, and Technology for Better Decisions

In a world with increased customer and market diversity, a world with significantly increased data available to customers and competitors alike, how can we approach decision-making?

Business leaders lament that with all the available information, we are less able to forecast market conditions and needs and have less time to respond to market requests. Is there a better way to make decisions in a world where individuals determine what they hear, and from whom?

In this webinar, speaker Vince Barabba talks about a better approach to decision making, one he calls "The Decision Loom" based on a weaving together of ideas, knowledge, and technology.

Speakers

Vince Barabba is founder and chairman of Market Insight Corporation. Until 2003, he was the General Manager, Corporate Strategy and Knowledge Development, at General Motors, where he conceived and devised OnStar and MyProductAdvisor. He is a member of the California Citizens Redistricting Commission. He twice served as director of the U.S. Bureau of the Census, and he was manager of market research for the Xerox Corporation and director of market intelligence for Eastman Kodak. Vince was inducted into the Market Research Council Hall of Fame in 2006. His latest book is The Decision Loom: A Design for Interactive Decision-Making in Organizations. 

Sponsor

This free, one-hour webinar is hosted by the Stanford Center for Professional Development in association with the Strategic Decision and Risk Management - Stanford Certificate Program

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Original Webcast

April 25, 2012

 
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