Strategic Innovation and Design Thinking
This 2½-day course gives participants experience in "design thinking" and a new set of tools to find and develop innovative alternatives for addressing strategic business problems.
You will explore creativity from individual and team perspectives and identify innovation opportunities and roadblocks in organizational settings. Exercises and a real-time case study enable hands-on learning, and guest speakers from well-known innovators in industry share their experience with the class. You will survey various creativity methodologies and identify prospects for increasing the level of innovation in your business.
Learn how to:
- Develop a broad range of high-value alternatives
- Identify and work through conceptual blocks in idea generation
- Utilize both top-down and bottom-up tools to frame business problems
- Use customer experience as a driver of insightful alternative generation
- Cycle between qualitative iteration and evaluation to improve strategic options
- Explore and communicate ideas with a broad set of tools
- Review different creativity methodologies and models and select those that are appropriate for your business needs
- Identify hurdles in your organization's innovation.
Offered through the Stanford Center for Professional Development in partnership with SDG.
