John Celona
John Celona, a senior consultant, has more than 25 years of experience developing and implementing business plans and strategies for senior executives in Fortune 500 companies in many industries.
Mr. Celona, an attorney, has also consulted extensively on litigation strategy and litigation risk analysis and management, including cases where potential liabilities were in the billions of dollars. He is co-author of Decision Analysis for the Professional, a textbook first published in 1987 and now in its fourth edition. Mr. Celona wrote the three-volume documentation for Decision Advisor®, which consists of text material and software tutorials for analyzing R&D projects and managing portfolios of R&D projects.
Mr. Celona is a guest lecturer for the decision analysis courses in the School of Engineering at Stanford University. He has been involved in a number of startup companies in both operational and strategic roles.
Mr. Celona has a BS in industrial engineering and engineering management from Stanford University and a JD from Hastings College of the Law. He is a member of the California Bar Association and clerked for the Supreme Court, State of Hawaii.
